They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. They live next door.Īmerica’s wealthy seldom get that way through an inheritance or an advanced degree. Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research ( The Washington Post).